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Since the time WhatsApp has introduced the ability for the businesses to use it for connecting with their customers, more and more enterprises leverage WhatsApp for their proactive and reactive communications. And since Salesforce is the leading CRM system in the world, Salesforce and WhatsApp integration was long-awaited. With WhatsApp being used by 2 billion people in over 180 countries, it has easily one of the largest user bases in the world. WhatsApp also has dedicated business apps and enterprise solutions designed to aid small and large scale businesses with customer service and sales efforts. Experts all around the world foresee WhatsApp to be used as the primary source of communication within the enterprise channel mix. The extensive usage of WhatsApp as a preferred channel by users across the globe has intensified the need of having WhatsApp embedded in enterprise customer journeys. Hence, it was a natural step when Salesforce introduced the ability to establish a connected c...

                             Best Method to Integrate WhatsApp with Salesforce I was looking at various options available to integrate WhatsApp with Salesforce for one of the requirements in my projects. In this article, I will be sharing my findings with pros and cons for each method and also the best solution out there in the market. Basically, there are 2 ways to integrate WhatsApp (in fact any app) with Salesforce: The traditional way of doing it – “API Integration” Find an App from AppExchange WhatsApp API Integration Using  WhatsApp Business API  providers, you can directly integrate with SOAP or REST APIs. All the transactions happen through API calls between WhatsApp and Salesforce. Cons : Integration using APIs takes a lot of time and resources Need to build everything from scratch – lightning components/VF pages, apex triggers, apex classes, scheduled jobs, etc. Any change in a template requir...