WhatsApp & SMS App features for Salesforce
How to Integrate Salesforce with WhatsApp Messenger
Since the time WhatsApp has introduced the ability for the businesses to use it for connecting with their customers, more and more enterprises leverage WhatsApp for their proactive and reactive communications. And since Salesforce is the leading CRM system in the world, Salesforce and WhatsApp integration was long-awaited. With WhatsApp being used by 2 billion people in over 180 countries, it has easily one of the largest user bases in the world. WhatsApp also has dedicated business apps and enterprise solutions designed to aid small and large scale businesses with customer service and sales efforts. Experts all around the world foresee WhatsApp to be used as the primary source of communication within the enterprise channel mix. The extensive usage of WhatsApp as a preferred channel by users across the globe has intensified the need of having WhatsApp embedded in enterprise customer journeys. Hence, it was a natural step when Salesforce introduced the ability to establish a connected c...
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